More people are searching for the word Ethereum now than ever before in its history. Google Trends reveals that the number of Google searches currently being performed for Ethereum is at an alltime high, eclipsing search interest during the height of the last ETH bull run. Ethereums previous peak in search term popularity was on Jan. 13, 2018 the date of ETHs alltime high of 1,432.88.
Historically considered a folk metric, a rising Google Analytics interest score for a crypto search term is associated with positive sentiment for that particular coinproject. While it makes sense that search interest on Ethereum would peak during the runup to a new alltime high, the same cant be said for searches of Bitcoin, which remain at just 65 of its peak popularity on Dec. 23, 2017. That said, many more people are searching for Bitcoin rather than Ethereum by a ratio of approximately 51. An increase in popularity for various crypto search terms could potentially spawn a selfperpetuating bull run as curious investors make purchases, fueling the price upward, and thus sparking more interest, resulting a greater number of searches.
Here are some cryptocurrencyrelated keywords along with their current interest expressed as a percentage of peak interest, which for most terms was in Dec. 2017 or Jan. 2018
Ethereum Classic 87
Crypto trading 84
Digital currency 60
Vitalik Buterin 56
Smart contract 41