Historically considered a “folk metric,” a rising Google Analytics interest score for a crypto search term is associated with positive sentiment for that particular coin/project. While it makes sense that search interest on Ethereum would peak during the run-up to a new all-time high, the same can’t be said for searches of “Bitcoin,” which remain at just 65% of its peak popularity on Dec. 23, 2017. That said, many more people are searching for “Bitcoin” rather than “Ethereum” by a ratio of approximately 5:1. An increase in popularity for various crypto search terms could potentially spawn a self-perpetuating bull run as curious investors make purchases, fueling the price upward, and thus sparking more interest, resulting a greater number of searches.
Here are some cryptocurrency-related keywords along with their current interest expressed as a percentage of peak interest, which for most terms was in Dec. 2017 or Jan. 2018:
Ethereum Classic: 87%
Crypto trading: 84%
Digital currency: 60%
Vitalik Buterin: 56%
Smart contract: 41%
Bitcoin Cash: 9%
Most of the terms above have been increasing in search frequency over the last few weeks.